Your website and associated on-line paths are rapidly displacing traditional Marketing channels. Careful use of Social Media and their advertising platforms can spread knowledge of your products / services quickly and efficiently and most importantly in a very targetted manner.
Search Engine Optimisation
Google, Bing, Yahoo et al all use different and most importantly ever changing algorithms to find the best match for their customers. Increasingly, the engines are getting smarter in matching the website content to the customer enquiry.
To this end the best advice is to make your web content strongly related to the product / service you are offering and keep reinforcing this throughout your website.
The Yoast/SEO plugin (free) can assit you in this process by looking at your pages/posts on your website and scoring them for relevance.
Many of the older tricks such as adding extra phrases in your meta data are largely invalid now and working on your words and images…. is the long term best methodology to follow.
Social Media Marketing
Using Social Media linked to your web page content is a very efficient way of spreading the word about your business / products.
Social Media MarketingGoogle Ads
Use of paid advertising to improve Google Search ranking can be very cost effective. Possible benefits and how you go about this is described here.
Google Ads
Facebook Ads
Payment for the appearance of your ads on the Facebook pages of targetted potential customers may be of great benefit to your business. See further information below.
Facebook AdsFor help with any of these issues please contact us.
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